Communicating during a crisis at school 2023/24

This service is available for Academies and Maintained schools


An expert crisis media management service for schools provided by a team of communications professionals with extensive experience of crisis communications, local knowledge and media connections.

Academic year 2023/24

Bronze package

  • Re-directing media calls to the council’s media team
  • Logging media enquiries and requests for interview
  • Agreeing best course of action with senior leader/head and gathering relevant information
  • Drafting media lines in response to media requests
  • Preparing key spokespeople for media interviews
  • Monitoring and circulating media coverage
  • Rebutting inaccurate coverage.

Silver package

  • All element of the bronze package plus
  • Reputation and risk management, including matters not yet in the public domain
  • Working closely with school senior leaders on the management on extended incidents such as court cases
  • Developing a communication plan for key stakeholder communications
  • Reviewing and editing correspondence for staff, parents, governors and the community.

Unplanned package

  • All elements of the silver package charged at a higher rate and with on-off hourly charges for officer time spent on the crisis issue.
Office hours:

Core hours 9am- 5pm contact or call 0208 825 8686. An on-call service for out of hours emergencies is available via the council’s out-of-hours service on 020 8825 5000. Schools should ask for the duty media officer.


Strategy and engagement, communications team

Further details:

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Last updated: 17 Jan 2024